Pioneer Pacific Brochure

PIONEER PACIFIC CAMP Summer Program Brochure Cover

For an anniversary celebrating 50 years of Pioneer Pacific Camp, they wanted to both harken back to a golden legacy of quality camping while advertising the exciting and new activities offered at their various summer camps. To accomplish this, my associate Spencer and I came up with a colour scheme that took the traditional Pioneer Pacific blue and highlighted it with a golden yellow, while incorporating sepia-tone images to attain that very classic feel.


PIONEER PACIFIC CAMP Summer Program Brochure Inside Panel

The key with the inside was to feature the different camps with only a few important photos, showing the reader exactly what each week would hold at a quick glance. For instance, if you go to "Adventure Camp" you can expect face painting and awkwardly paddling kayaks (it's a little kids camp), while choosing "The Edge" means giant pits of mud (it's a teenage camp).


PIONEER PACIFIC CAMP Summer Program Brochure Detail

As Pioneer Pacific prides itself on its proximity to the ocean and many waterfront activities, the background of the entire brochure uses a water theme throughout, while the areas of text are brought forward on a natural wood-textured backdrop.

Wood Ads

STARWOOD Newspaper/Magazine Ads

The first in a series of developments I designed advertising for that all ending in the word "wood" (the marketing firm's choice, not mine). This is for the family-friendly development Starwood, for which I worked on the real estate campaign as well, which can be viewed here.


SAGEWOOD Newspaper/Magazine Ads

The next real estate development for them was named Sagewood, and was aimed more at modern couples seeking a trendy home without a downtown price. I also worked on the entire campaign for them, as seen here.


SUMMERWOOD Newspaper/Magazine Ads

Lastly, Summerwood was targeted to small families as well as young-to-middle-aged couples, with an emphasis on nature and conservation. Once again, see the rest of the campaign here.

Spaghetti Factory

THE OLD SPAGHETTI FACTORY Drink Menu Design

Already one of my favourite restaurants, I really designed and illustrated this drink menu for the free spaghetti.


THE OLD SPAGHETTI FACTORY Drink Menu Illustration

Handed out with every menu, the initial run has since been reprinted, laminated, and expanded to multiple factories.


THE OLD SPAGHETTI FACTORY Drink Menu Illustration

The Bellini is really good, like a Slurpee for grown-ups.

BCREA No Vote No Voice

BRITISH COLUMBIA REAL ESTATE ASSOCIATION Campaign

This campaign was intended to promote political activism among realtors, encouraging them to take part in the electoral process while wowing them with my logo design skills.

BCREA Banff Postcard

BRITISH COLUMBIA REAL ESTATE ASSOCIATION Banff Postcard

The theme for this annual realtor conference and trade show, the Banff Western Conference, was "Take Control of Tomorrow", and they wanted the theme of their marketing materials to match the directional signage they would have at the event.

Anyway, the conference was at the Fairmont Banff Springs Hotel, so I added the sign post to the image with some photos I took and some type I created, and there it is.

BCREA Government Briefs

BRITSH COLUMBIA REAL ESTATE ASSOCIATION Government Briefs

These two needed to communicate the values of the BC Real Estate Association to government officials while keeping things very clean and in two colours. Gotta love that halftone pattern: it makes an otherwise boring monotone image look so nifty.

Parklane Mews

PARKLANE MEWS Direct Mail Newsletters

A series of newsletters sent out to the community surrounding this new townhome development, Parklane Mews.

I thought it would be funny to call it the "Mewsletter", but not everyone agreed.

Mahoney Print

MAHONEY PRINT SERVICES Direct Mail Postcard

This piece was sent out to clients with their own name printed directly in the text on the front. On the back, their names were mentioned a few more times in the copy to really catch their attention upon receiving it.

And yes, I know, I used the stock-curly-haired-urban-professional-computer-techno-savvy-glasses guy. Back then he wasn't as ubiquitous as he is now...