Serena Spenser Aromatherapy

SERENA & SPENSER Aromatherapy Labels

Unified yet individually identifiable, these different types of aromatherapy oils had to communicate abstract emotions while still giving a definite impression of what blend each bottle contained. This is why choosing the images was so important to the whole design: while a pink bottle might not jump out as being "Rejuvenating", putting the flower in there added that sense of renewal and freshness.


SERENA & SPENSER Aromatherapy Labels

The clean blue ocean water running over the gritty sand really worked nicely for the "Detoxifying" blend, in my opinion.


SERENA & SPENSER Point of Purchase Display

This card was designed along with the aromatherapy spa line to sit folded near a product display or be handed out as a mini-brochure. Oh, and I didn't design that logo, just in case you were wondering.

Pentel

PENTEL CANADA Ballpoint Pen Packaging & Advertising

Of all the packaging we did for Pentel, this make of pens was my favourite to actually use. I highly recommend the Energel if you are looking for a nicer-ink-than-average ballpoint pen.


PENTEL CANADA Pen Photo Before & After

Rather than go to the expense of custom product photography, we went to the expense of getting me to put an image of the Energel into the hand of this stock photography model.