Anvil Brochure 2010

Daybreak Point Bible Camp Anvil Island Brochure Cover Detail

The Anvil brochure was fun for 2010 because I got the opportunity to create a logo that was not only the focus of the print pieces, but after impressing teens and kids alike, is carrying through to other materials such as t-shirts, sweatshirts, and embroidered patches this summer.


Daybreak Point Bible Camp Anvil Island Brochure Spread

With so much fantastic photography to work with, I helped the Anvil team take out as much copy and extra information from the previous brochures, and really boil it down to the necessary info so as to leave room for big spreads and maximum impact.


Daybreak Point Bible Camp Anvil Island Brochure Spread

I also pushed for a different folding mechanism than we've previously used, so with the addition of one cut in the middle of the brochure, we were able to create 8-page booklet with no seams to distract from the pictures.


Daybreak Point Bible Camp Anvil Island Brochure Fold Detail

In addition, this allowed us to have a great big giant fold-out poster in the centre, with the idea being that campers and churches alike could hang it up for both summer planning and second-hand advertising.


Daybreak Point Bible Camp Anvil Island Brochure Fold-Out Poster

The camp ended up setting aside 100 posters before the die-cut was added, creating a limited edition set of pristine collectors posters, which were an instant hit with volunteers.

Metaphor Making

Metaphor Making Book, Cover & Card Sort Design


Metaphor Making Spot Varnish Detail


Metaphor Making Chapter Headers


Metaphor Making Section Titles


Metaphor Making Text Layout


Metaphor Making Chart Illustration


Metaphor Making Card Sort Packaging


Metaphor Making Card Sort Design

Active Engagement

ACTIVE ENGAGEMENT Book Cover Design

For the third edition of the book Active Engagement, Ergon Communications needed an update of their successful previous edition that differentiated the two but didn't lose the look they had already established. I redid the crayon scribbles as my own vector illustration, giving it a cleaner and more polished look (not unlike the edited and expanded edition itself), while making sure to keep the casual feel that characterizes the book.


ACTIVE ENGAGEMENT Book Cover Closeup

Themes of colouring outside the lines, thinking outside of the box, combining and overlapping multiple disciplines, and actively engaging in the career counselling process are all meant to be captured in the cover.

Speaker Series Posters 2007/08

Kwantlen GDMA 2007/08 Speaker Series Poster Detail


Kwantlen GDMA 2007/08 Speaker Series Posters

Anvil Brochure 2008

DAYBREAK POINT BIBLE CAMP Anvil Island Brochure Cover Detail

Anvil came to me just before the camp brochure season with an urgent request to do theirs for 2008. They had already established a website and needing something to match in print. I took inspiration from the elements they had used already, while adding my own touches like custom icons, new textures, and tighter typography.


DAYBREAK POINT BIBLE CAMP Anvil Island Brochure Spread

Because most of the information needed for the brochure fit on the other side of this spread, I was able to concentrate almost all the imagery here into one giant poster, giving the brochure another life beyond camp registration.


DAYBREAK POINT BIBLE CAMP Anvil Island Brochure Spread

Anvil Island is located in an amazing spot up Howe Sound, about 3 hours away from Vancouver by boat. This shot was the perfect representation of that, and I actually used it across the first two spreads so it opened from the middle like a barn door to reveal the inside of the brochure. That's the camp itself down below.

Pioneer Pacific Brochure 2008

PIONEER PACIFIC CAMP Summer Program Brochure Cover

In refreshing the previous brochure for the 2007 and 2008 seasons, I simplified the elements to really highlight the beautiful photographs, which were not available in past years because of the camera quality. This image in particular captures the spirit of adventure and exploration I know they were going for.


PIONEER PACIFIC CAMP Summer Program Brochure Inside Spread

The client also expressed a desire to show off more boating, sailing, water sports and the classic camp activities that set Pioneer apart from their competitors. The now bigger photos also allowed me to show off more faces than past years, which really helps draw readers into the brochure and stories of camp.


PIONEER PACIFIC CAMP Summer Program Brochure Page

For this brochure, I also developed a special photographic effect involving gradients, overlays and colour blends that gave each of the main images this nostalgic look, striking a nice contrast with their more modern subject matter.


PIONEER PACIFIC CAMP Summer Program Brochure Page

My photographic effect is seen at work here, forming the deep reds of the ocean to those idyllic blues skies and that vintage cream in the sails.


PIONEER PACIFIC CAMP Summer Program Brochure Back Cover

A secret with the back cover that you might not notice if you didn't think about it: that carefully positioned yellow title band helps conceal that fact that it's actually two different photographs.

Feast on Design and Communications

FEAST ON DESIGN AND COMMUNICATIONS Event Poster

Kwantlen needed a poster for an event that enticed instructors and school counsellors to the school with the promise of feasting. Once there, they would engage in various food-centred activities with the different disciplines of the Centre for Design & Communications, learning about each of the programs at the same time. Unfortunately, the timeline and budget did not allow for an original illustration (it's stock), but I left feeling satisfied with the fashionable type treatment.

Volunteer Richmond

VOLUNTEER RICHMOND INFORMATION SERVICES Corporate Identity

As a non-profit organization, Volunteer Richmond previously had a hand-drawn logo and was suffering from an inconsistent brand image. Because the existing concept for their logo was good, however, I took the figure they had been using to show the "V" and "R" of their name, and cleaned it up, fattened it up, and make it generally more readable and more pretty.


VOLUNTEER RICHMOND INFORMATION SERVICES Information Brochure

They were also adding the moniker "Information Services" to the official name, and wanted to include it in the logo without overpowering the established name. As well, they were introducing their "Circles of Support" programs, so I made the prominent addition of the circle and integrated that as an element into their stationery, brochure, and even their website.


VOLUNTEER RICHMOND INFORMATION SERVICES Brochure Inside Spread

I'm not usually too keen on purple and orange, but it was a requirement of the client, and I made it work.

Pioneer Pacific Brochure 2005

PIONEER PACIFIC CAMP Summer Program Brochure Cover

For an anniversary celebrating 50 years of Pioneer Pacific Camp, they wanted to both harken back to a golden legacy of quality camping while advertising the exciting and new activities offered at their various summer camps. To accomplish this, my associate Spencer and I came up with a colour scheme that took the traditional Pioneer Pacific blue and highlighted it with a golden yellow, while incorporating sepia-tone images to attain that very classic feel.


PIONEER PACIFIC CAMP Summer Program Brochure Inside Panel

The key with the inside was to feature the different camps with only a few important photos, showing the reader exactly what each week would hold at a quick glance. For instance, if you go to "Adventure Camp" you can expect face painting and awkwardly paddling kayaks (it's a little kids camp), while choosing "The Edge" means giant pits of mud (it's a teenage camp).


PIONEER PACIFIC CAMP Summer Program Brochure Detail

As Pioneer Pacific prides itself on its proximity to the ocean and many waterfront activities, the background of the entire brochure uses a water theme throughout, while the areas of text are brought forward on a natural wood-textured backdrop.

BCREA No Vote No Voice

BRITISH COLUMBIA REAL ESTATE ASSOCIATION Campaign

This campaign was intended to promote political activism among realtors, encouraging them to take part in the electoral process while wowing them with my logo design skills.

Wood Real Estate Ads

STARWOOD Newspaper/Magazine Ads

The first in a series of developments I designed advertising for that all ending in the word "wood" (the marketing firm's choice, not mine). This is for the family-friendly development Starwood, for which I worked on the real estate campaign as well, which can be viewed here.


SAGEWOOD Newspaper/Magazine Ads

The next real estate development for them was named Sagewood, and was aimed more at modern couples seeking a trendy home without a downtown price. I also worked on the entire campaign for them, as seen here.


SUMMERWOOD Newspaper/Magazine Ads

Lastly, Summerwood was targeted to small families as well as young-to-middle-aged couples, with an emphasis on nature and conservation. Once again, see the rest of the campaign here.

BCREA Banff Postcard

BRITISH COLUMBIA REAL ESTATE ASSOCIATION Banff Postcard

The theme for this annual realtor conference and trade show, the Banff Western Conference, was "Take Control of Tomorrow", and they wanted the theme of their marketing materials to match the directional signage they would have at the event.

Anyway, the conference was at the Fairmont Banff Springs Hotel, so I added the sign post to the image with some photos I took and some type I created, and there it is.

BCREA Government Briefs

BRITSH COLUMBIA REAL ESTATE ASSOCIATION Government Briefs

These two needed to communicate the values of the BC Real Estate Association to government officials while keeping things very clean and in two colours. Gotta love that halftone pattern: it makes an otherwise boring monotone image look so nifty.

Spaghetti Factory

THE OLD SPAGHETTI FACTORY Drink Menu Design

Already one of my favourite restaurants, I really designed and illustrated this drink menu for the free spaghetti.


THE OLD SPAGHETTI FACTORY Drink Menu Illustration

Handed out with every menu, the initial run has since been reprinted, laminated, and expanded to multiple factories.


THE OLD SPAGHETTI FACTORY Drink Menu Illustration

The Bellini is really good, like a Slurpee for grown-ups.

Physics of Living

PHYSICS OF LIVING Book Cover Design

The Physics of Living is a book that compares life to a series of metaphors involving principles of physics, but in an approachable and unassuming way.


PHYSICS OF LIVING Book Cover Design

I chose to take some of the imagery usually associated with physics and combine it with one of the metaphors presented in the book; billiard balls. This is then presented it in a kind of classic textbook feel, as the book is equal parts physics lesson as it is a manual for a balanced life.


PHYSICS OF LIVING Back Cover

All throughout the book there are illustrations of the author participating in the metaphors which, while unconventional for books of this type, helps convey the personable tone in which it is written. I art directed these, the illustrations were done by my brother, and I included one that also involves the billiard balls on the back cover. This hopefully helps bring in people who might have been scared off by the word "physics" in the title.

Mahoney Print

MAHONEY PRINT SERVICES Direct Mail Postcard

This piece was sent out to clients with their own name printed directly in the text on the front. On the back, their names were mentioned a few more times in the copy to really catch their attention upon receiving it.

And yes, I know, I used the stock-curly-haired-urban-professional-computer-techno-savvy-glasses guy. Back then he wasn't as ubiquitous as he is now...

Parklane Mews

PARKLANE MEWS Direct Mail Newsletters

A series of newsletters sent out to the community surrounding this new townhome development, Parklane Mews.

I thought it would be funny to call it the "Mewsletter", but not everyone agreed.