Brainstorm

BRAINSTORM CONSULTING GROUP Logo

Brainstorm Consulting is a company that helps with business, sales, marketing, design and IT solutions. With a name like that, however, the logo held more possibilities than the traditional corporate branding job. This is what we ended up with, and I'm especially happy with the custom type I developed, but the process was pretty interesting too...


BRAINSTORM CONSULTING GROUP Stationery

The stationery package included a unique mailing label that was easy for the client to fill out quickly and slap on outgoing packages (shown on the right, in orange). They also were special in that they demanded all paper have a certain percentage of post-consumer content, hence the recycling icon (on the business card) and the disclaimer (on the letterhead).


BRAINSTORM CONSULTING GROUP Alternate Logo Iteration

This version of the logo was definitely my favourite, but the client opted for a more serious and tough approach. With the brainy cloud and the addition of another colour, as well as the little details like the break in the white outline, I preferred the interesting mood this one set. I'm glad you get to see it here.


BRAINSTORM CONSULTING GROUP Logo Concepts

Here's another sneak peak at some of the process involved in ending up with the logo we did. Don't ask about the broccoli idea or where that came from, because I have no idea.


BRAINSTORM CONSULTING GROUP Signage

Finally, a look at a final application of the logo on the office windows. Wouldn't the little cloud have looked swell up there?

Volunteer Richmond

VOLUNTEER RICHMOND INFORMATION SERVICES Corporate Identity

As a non-profit organization, Volunteer Richmond previously had a hand-drawn logo and was suffering from an inconsistent brand image. Because the existing concept for their logo was good, however, I took the figure they had been using to show the "V" and "R" of their name, and cleaned it up, fattened it up, and make it generally more readable and more pretty.


VOLUNTEER RICHMOND INFORMATION SERVICES Information Brochure

They were also adding the moniker "Information Services" to the official name, and wanted to include it in the logo without overpowering the established name. As well, they were introducing their "Circles of Support" programs, so I made the prominent addition of the circle and integrated that as an element into their stationery, brochure, and even their website.


VOLUNTEER RICHMOND INFORMATION SERVICES Brochure Inside Spread

I'm not usually too keen on purple and orange, but it was a requirement of the client, and I made it work.

Central Park

CENTRAL PARK DEVELOPMENT Logo

I developed this logo for a local townhouse development located on Central Avenue in Ladner, where the clock tower depicted is a prominent piece of the landscape. I'm not sure where the term "estate homes" came from, but with a name like that we decided to keep things classy and classic.


CENTRAL PARK DEVELOPMENT Brochure Detail

The client wanted to target people in the mid to later years of life, most likely couples who were downsizing and wanting to be close to amenities like the mini-mall and grocery store. This couple fit the bill.


CENTRAL PARK DEVELOPMENT Signage and Construction Plan

We brought the same couple from the brochure into the site signage, which you can see here as the final product and in our detailed construction plans.

Tugboat Annie's

TUGBOAT ANNIE'S PUB & GRILLE Logo

You know, I've always liked how this logo turned out, especially with the vintage illustration my boss and I came up with. However, for some reason they're still using the old logo they hired us to redo in the first place, and to me it just looks like a funky shoe...

BCREA No Vote No Voice

BRITISH COLUMBIA REAL ESTATE ASSOCIATION Campaign

This campaign was intended to promote political activism among realtors, encouraging them to take part in the electoral process while wowing them with my logo design skills.

Summerwood

SUMMERWOOD DEVELOPMENT Logo

The people behind this townhouse development specifically requested whimsy in their logo, and it's whimsy they got. Funny story, the idea for this logo started with a pencil sketch on a napkin that my father did. Thanks Dad, your cheque is in the mail...


SUMMERWOOD DEVELOPMENT Stationery

The stationery package for Summerwood included a survey card, as well as the always fun vertical business card.


SUMMERWOOD DEVELOPMENT Brochure Spread


SUMMERWOOD DEVELOPMENT Brochure Spread

This brochure had a curved pocket in the back to hold all the floorplans and price lists, which were printed on longer paper but folded into thirds to fit into the package nicely.


SUMMERWOOD DEVELOPMENT Brochure Cover and Sales Centre Detail

Themes and colours from the print materials were brought into all aspects of the sales centre design, which was basically a 3-dimensional representation of the brochure. We used the cover of the brochure, seen here on the left, later on inside the project headquarters.


SUMMERWOOD DEVELOPMENT Directional Signage

A sandwich board that was used to direct customers to the sale centre. Unfortunately, not the kind of sandwich board someone wears and stands on the street corner with.


SUMMERWOOD DEVELOPMENT Sales Centre

Here's that brochure cover I was telling you about; it became quite a large Photoshop file for this sliding door, which was able to cover an unsightly water heater without creating an immovable fire hazard. We also got to choose those paint colours for the wall, which was nice.


SUMMERWOOD DEVELOPMENT Sales Centre and Site Plan Table

Some more details of the wall signage: floorplans, the builder story, and the site plan table, complete with units that were eventually covered in SOLD stickers.

Principle Endeavors

PRINCIPLE ENDEAVORS Stationery Package

Diecut curved edges = cool.

Hayer Homes

HAYER HOMES Stationery Package

The cool thing about the letterhead for this construction company is how it is designed as a notepad that could actually be used for planning and on-the-spot blueprints. I thought of that!

Craik Creative

CRAIK CREATIVE Logo Concepts

I really liked this approach to an interior design company's logo, with the C & C of the name echoed in the compass curves, but we went with an all type treatment in the end.


CRAIK CREATIVE Business Card Concepts

Thus, these business cards never saw the light of day either, although I still think that colour palette is swell.

Alexatech

ALEXATECH INNOVATIONS Stationery Package

In case you didn't know, the typical stationery package includes: a letterhead, an envelope, a business card, and in this case, a note pad as well.

Powell Dorian

POWELL DORIAN Stationery Package

This stationery package for a law firm took cues from the lines in the logo's column, using them to divide the page and make up the layout of the mailing label as well.

Murphy Beds

MURPHY WALL-BEDS HARDWARE Logo

An identity for one of those companies that makes beds that fold up and away, like the one Uncle Jesse and Aunt Becky had on Full House.


MURPHY WALL-BEDS HARDWARE Stationery

For the back of the business card we were able to use the logo blown up and cropped to show the details, which was fun.

Lone Pine

LONE PINE EQUIPMENT Logo

Hand drawn in the computer because the original drawn illustration for this logo was just a tad complicated for scanning and automatically converting to vector. It has a real cowboy feel.


LONE PINE EQUIPMENT Stationery Package

This particular stationery package included a notepad as well as a windowed envelope.

Unified Flow

UNIFIED FLOW Stationery Package

This was the first project I ever did for Opacity.

Because Unified Flow is a film and video production company, we initially presented the idea of a more traditional television. However, they wanted something that was more computery and yet still plausible as a TV, so I did the monitor illustration as well.