SUMMERWOOD DEVELOPMENT LogoThe people behind this townhouse development specifically requested
whimsy in their logo, and it's whimsy they got. Funny story, the idea for this logo started with a pencil sketch on a napkin that my father did. Thanks Dad, your cheque is in the mail...
SUMMERWOOD DEVELOPMENT StationeryThe stationery package for Summerwood included a survey card, as well as the always fun
vertical business card.
SUMMERWOOD DEVELOPMENT Brochure Spread
SUMMERWOOD DEVELOPMENT Brochure SpreadThis brochure had a curved pocket in the back to hold all the floorplans and price lists, which were printed on longer paper but folded into thirds to fit into the package nicely.
SUMMERWOOD DEVELOPMENT Brochure Cover and Sales Centre DetailThemes and colours from the print materials were brought into all aspects of the sales centre design, which was basically a 3-dimensional representation of the brochure. We used the cover of the brochure, seen here on the left, later on inside the project headquarters.
SUMMERWOOD DEVELOPMENT Directional SignageA sandwich board that was used to direct customers to the sale centre. Unfortunately, not the kind of sandwich board someone wears and stands on the street corner with.
SUMMERWOOD DEVELOPMENT Sales CentreHere's that brochure cover I was telling you about; it became quite a large Photoshop file for this sliding door, which was able to cover an unsightly water heater without creating an immovable fire hazard. We also got to choose those paint colours for the wall, which was nice.
SUMMERWOOD DEVELOPMENT Sales Centre and Site Plan TableSome more details of the wall signage: floorplans, the builder story, and the site plan table, complete with units that were eventually covered in
SOLD stickers.
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Posted by nick to REAL ESTATE at 7/01/2006 06:52:00 PM$BlogItemBody$>