[ILLUSTRATION] Opacity Icons

OPACITY DESIGN GROUP Internal Communications Icons

When preparing quotes based on client needs and specs, Opacity needed some icons to serve as visual representations of the different services and materials used in any given project. I created these icons to have a uniform visual look while still making them individual and even a little bit fun. The services shown in this set are search, documents, databases, servers and mailing.


OPACITY DESIGN GROUP Internal Communications Icons

Using the same angle, printer-friendly colour palette, and rectangucircular shape, they are all instantly identifiable as being from the same place. In this set, the themes are more web-based, such as credit card processing, web portfolios, information pages, tools/utilities, and online shopping.

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Posted by nick to ILLUSTRATION at 2/13/2006 07:21:00 AM

[PRINT] Pioneer Pacific Brochure

PIONEER PACIFIC CAMP Summer Program Brochure Cover

For an anniversary celebrating 50 years of Pioneer Pacific Camp, they wanted to both harken back to a golden legacy of quality camping while advertising the exciting and new activities offered at their various summer camps. To accomplish this, my associate Spencer and I came up with a colour scheme that took the traditional Pioneer Pacific blue and highlighted it with a golden yellow, while incorporating sepia-tone images to attain that very classic feel.


PIONEER PACIFIC CAMP Summer Program Brochure Inside Panel

The key with the inside was to feature the different camps with only a few important photos, showing the reader exactly what each week would hold at a quick glance. For instance, if you go to "Adventure Camp" you can expect face painting and awkwardly paddling kayaks (it's a little kids camp), while choosing "The Edge" means giant pits of mud (it's a teenage camp).


PIONEER PACIFIC CAMP Summer Program Brochure Detail

As Pioneer Pacific prides itself on its proximity to the ocean and many waterfront activities, the background of the entire brochure uses a water theme throughout, while the areas of text are brought forward on a natural wood-textured backdrop.

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Posted by nick to PRINT at 2/13/2006 12:22:00 AM

[REAL ESTATE] Sagewood

SAGEWOOD REAL ESTATE DEVELOPMENT Brochure Cover

With a goal to target young, active and ethnically diverse couples, the Sagewood development was built for homebuyers who wanted a downtown feel without the associated price. They wanted a clean, funky and sophisticated look: I don't know how I feel about the word "funky", but I like to think that I achieved that with the cover of this brochure, which ended up setting the tone for the rest of the campaign.


SAGEWOOD REAL ESTATE DEVELOPMENT Brochure Inside Panel

On this inside panel from the brochure, you can see how those organic shapes were put to good use throughout. As well, note the skillful use of an attractive couple cuddling a cute cat.


SAGEWOOD REAL ESTATE DEVELOPMENT Stationery Package

You can see from the stationery that I brought that bright and open look to the rest of the printed pieces too. The letterhead was specifically designed with the floorplans in mind, so that it could be printed in colour beforehand and the client could then imprint individual floorplans on their own, whenever they needed to.

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Posted by nick to REAL ESTATE at 2/12/2006 01:17:00 AM

[IDENTITY] Volunteer Richmond

VOLUNTEER RICHMOND INFORMATION SERVICES Corporate Identity

As a non-profit organization, Volunteer Richmond previously had a hand-drawn logo and was suffering from an inconsistent brand image. Because the existing concept for their logo was good, however, I took the figure they had been using to show the "V" and "R" of their name, and cleaned it up, fattened it up, and make it generally more readable and more pretty.

They were also adding the moniker "Information Services" to the official name, and wanted to include it in the logo without overpowering the established name. As well, they were introducing their "Circles of Support" programs, so I made the prominent addition of the circle and integrated that as an element into their stationery, brochure, and even their website.

I'm not usually too keen on purple and orange, but I made it work.

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Posted by nick to IDENTITY at 2/12/2006 12:59:00 AM

[PRINT] Wood Ads

STARWOOD Newspaper/Magazine Ads

The first in a series of developments I designed advertising for that all ending in the word "wood" (the marketing firm's choice, not mine). This is for the family-friendly development Starwood, for which I worked on the real estate campaign as well, which can be viewed here.


SAGEWOOD Newspaper/Magazine Ads

The next real estate development for them was named Sagewood, and was aimed more at modern couples seeking a trendy home without a downtown price. I also worked on the entire campaign for them, as seen here.


SUMMERWOOD Newspaper/Magazine Ads

Lastly, Summerwood was targeted to small families as well as young-to-middle-aged couples, with an emphasis on nature and conservation. Once again, see the rest of the campaign here.

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Posted by nick to PRINT at 2/12/2006 12:39:00 AM

[ILLUSTRATION] YVR Golf for Kids

YVR Golf for Kids Charity Event Program Icons

These are the icons I designed for the annual YVR Golf for Kids gala dinner and auction, an event hosted by the Vancouver International Airport to raise money for the Canuck Place Children's Hospice. Every year they have a large auction with so many auction prizes that they need to sort them into categories. These icons have been used for over 2 years now, and they continue to request new ones each year to use in the auction booklet, on posters in the auction hall, and on their website.

Have you figured out what the icons represent? From left to right and top to bottom they are: Arts & Entertainment; Golf; Kids Corner; Balloon Pop; Sports & Entertainment; Discover BC; Appliances, Electronics & Tools; and Raffle. If you got all eight, good job.

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Posted by nick to ILLUSTRATION at 2/10/2006 07:20:00 AM

[PACKAGING] Serena Spenser Aromatherapy

SERENA & SPENSER Aromatherapy Labels

Unified yet individually identifiable, these different types of aromatherapy oils had to communicate abstract emotions while still giving a definite impression of what blend each bottle contained. This is why choosing the images was so important to the whole design: while a pink bottle might not jump out as being "Rejuvenating", putting the flower in there added that sense of renewal and freshness.


SERENA & SPENSER Aromatherapy Labels

The clean blue ocean water running over the gritty sand really worked nicely for the "Detoxifying" blend, in my opinion.


SERENA & SPENSER Point of Purchase Display

This card was designed along with the aromatherapy spa line to sit folded near a product display or be handed out as a mini-brochure. Oh, and I didn't design that logo, just in case you were wondering.

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Posted by nick to PACKAGING at 2/09/2006 11:11:00 PM

[REAL ESTATE] Starwood

STARWOOD Real Estate Development Stationery

This development targeted young families with its wonder/wishes/stars kind-of-theme. I think the clean orange back of that business card was real nice with that one lone star.


STARWOOD Real Estate Development Brochure

For the cover I combined a photo of a happy family with this starry sky backdrop, which gave us an eye-catching image we were able to use throughout the whole project.


STARWOOD Real Estate Development Site Map

Using just the developer's floorplan as reference, I concocted the textures and colours for this site map. Each type of vegetation has a different look and feel, and because of this level of detail we were able to use it at a super big size on the floorplan table of the sales centre.


STARWOOD Real Estate Development Site Map

Here's a close up.


STARWOOD Real Estate Development Signage

This is the technical drawing from the signage plans. I take full credit for drawing that wonderfully detailed typical size person there.

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Posted by nick to REAL ESTATE at 1/31/2006 11:32:00 PM