Volunteer Richmond

VOLUNTEER RICHMOND INFORMATION SERVICES Corporate Identity

As a non-profit organization, Volunteer Richmond previously had a hand-drawn logo and was suffering from an inconsistent brand image. Because the existing concept for their logo was good, however, I took the figure they had been using to show the "V" and "R" of their name, and cleaned it up, fattened it up, and make it generally more readable and more pretty.


VOLUNTEER RICHMOND INFORMATION SERVICES Information Brochure

They were also adding the moniker "Information Services" to the official name, and wanted to include it in the logo without overpowering the established name. As well, they were introducing their "Circles of Support" programs, so I made the prominent addition of the circle and integrated that as an element into their stationery, brochure, and even their website.


VOLUNTEER RICHMOND INFORMATION SERVICES Brochure Inside Spread

I'm not usually too keen on purple and orange, but it was a requirement of the client, and I made it work.

Central Park

CENTRAL PARK DEVELOPMENT Logo

I developed this logo for a local townhouse development located on Central Avenue in Ladner, where the clock tower depicted is a prominent piece of the landscape. I'm not sure where the term "estate homes" came from, but with a name like that we decided to keep things classy and classic.


CENTRAL PARK DEVELOPMENT Brochure Detail

The client wanted to target people in the mid to later years of life, most likely couples who were downsizing and wanting to be close to amenities like the mini-mall and grocery store. This couple fit the bill.


CENTRAL PARK DEVELOPMENT Signage and Construction Plan

We brought the same couple from the brochure into the site signage, which you can see here as the final product and in our detailed construction plans.

Serena Spenser Aromatherapy

SERENA & SPENSER Aromatherapy Labels

Unified yet individually identifiable, these different types of aromatherapy oils had to communicate abstract emotions while still giving a definite impression of what blend each bottle contained. This is why choosing the images was so important to the whole design: while a pink bottle might not jump out as being "Rejuvenating", putting the flower in there added that sense of renewal and freshness.


SERENA & SPENSER Aromatherapy Labels

The clean blue ocean water running over the gritty sand really worked nicely for the "Detoxifying" blend, in my opinion.


SERENA & SPENSER Point of Purchase Display

This card was designed along with the aromatherapy spa line to sit folded near a product display or be handed out as a mini-brochure. Oh, and I didn't design that logo, just in case you were wondering.