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MAHONEY PRINT SERVICES Direct Mail Postcard
This piece was sent out to clients with their own name printed directly in the text on the front. On the back, their names were mentioned a few more times in the copy to really catch their attention upon receiving it.
And yes, I know, I used the stock-curly-haired-urban-professional-computer-techno-savvy-glasses guy. Back then he wasn't as ubiquitous as he is now...