Wonka's Fizzy Lifting Drinks $BlogItemTitle$>
WONKA'S FIZZY LIFTING DRINKS Bottle Design
For this fictional project, I designed a whole packaging scheme for the infamous drink from Charlie and the Chocolate Factory that, while not yet fully tested, makes you fly.
WONKA'S FIZZY LIFTING DRINKS Bottle Label Closeup
Using bubbles built right into the bottle, jumbled lettering reminiscent of the both the product and its inventor, and topped with a cork to suggest the experimental nature of the drink, I aimed to make the drink graphic, eye-catching, and most of all, fun.
WONKA'S FIZZY LIFTING DRINKS Bottle Packaging & End-of-aisle Display
In keeping with the theme, the cases for a 4-pack resembles a thousand-pound weight, useful if the drinker of the beverage decides they don't want to completely fly away. For supermarkets, I designed the end-of-aisle display to be Willy Wonka's bottling factory, wacky gears and wonky conveyor belts producing bottles by the dozen, with shelving for the aforementioned cases underneath.
WONKA'S FIZZY LIFTING DRINKS Promotional CD Package
Lastly, as part of the marketing push for the "launch" of the product, a cardboard case resembling the weight was to be given out beforehand. This case easily unfolds into a brochure containing more info and a CD with games for the kiddies.