Pioneer Pacific Brochure 2008

PIONEER PACIFIC CAMP Summer Program Brochure Cover

In refreshing the previous brochure for the 2007 and 2008 seasons, I simplified the elements to really highlight the beautiful photographs, which were not available in past years because of the camera quality. This image in particular captures the spirit of adventure and exploration I know they were going for.


PIONEER PACIFIC CAMP Summer Program Brochure Inside Spread

The client also expressed a desire to show off more boating, sailing, water sports and the classic camp activities that set Pioneer apart from their competitors. The now bigger photos also allowed me to show off more faces than past years, which really helps draw readers into the brochure and stories of camp.


PIONEER PACIFIC CAMP Summer Program Brochure Page

For this brochure, I also developed a special photographic effect involving gradients, overlays and colour blends that gave each of the main images this nostalgic look, striking a nice contrast with their more modern subject matter.


PIONEER PACIFIC CAMP Summer Program Brochure Page

My photographic effect is seen at work here, forming the deep reds of the ocean to those idyllic blues skies and that vintage cream in the sails.


PIONEER PACIFIC CAMP Summer Program Brochure Back Cover

A secret with the back cover that you might not notice if you didn't think about it: that carefully positioned yellow title band helps conceal that fact that it's actually two different photographs.