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VOLUNTEER RICHMOND INFORMATION SERVICES Corporate Identity
As a non-profit organization, Volunteer Richmond previously had a hand-drawn logo and was suffering from an inconsistent brand image. Because the existing concept for their logo was good, however, I took the figure they had been using to show the "V" and "R" of their name, and cleaned it up, fattened it up, and make it generally more readable and more pretty.
VOLUNTEER RICHMOND INFORMATION SERVICES Information Brochure
They were also adding the moniker "Information Services" to the official name, and wanted to include it in the logo without overpowering the established name. As well, they were introducing their "Circles of Support" programs, so I made the prominent addition of the circle and integrated that as an element into their stationery, brochure, and even their website.
VOLUNTEER RICHMOND INFORMATION SERVICES Brochure Inside Spread
I'm not usually too keen on purple and orange, but it was a requirement of the client, and I made it work.