The Reef

THE REEF Real Estate Development Brochure

A brochure to advertise a new waterfront apartment complex in Victoria. Because the architecture of the not-yet-built structure was meant to suggest a cruise ship, nautical themes like porthole-shaped photos and fish patterns are seen throughout the project.


THE REEF Signage Diagram & Specs

Carrying through to the signage, we incorporated an actual ship illustration into the top and designed the porthole photos to light up at night.


THE REEF Finished Signage

Because the building housed both residential and commercial live-work spaces, we divided the sign to highlight both options while making use of artist renderings to aid buyers who were investing without seeing the finished product.