Anvil Brochure 2010

Daybreak Point Bible Camp Anvil Island Brochure Cover Detail

The Anvil brochure was fun for 2010 because I got the opportunity to create a logo that was not only the focus of the print pieces, but after impressing teens and kids alike, is carrying through to other materials such as t-shirts, sweatshirts, and embroidered patches this summer.


Daybreak Point Bible Camp Anvil Island Brochure Spread

With so much fantastic photography to work with, I helped the Anvil team take out as much copy and extra information from the previous brochures, and really boil it down to the necessary info so as to leave room for big spreads and maximum impact.


Daybreak Point Bible Camp Anvil Island Brochure Spread

I also pushed for a different folding mechanism than we've previously used, so with the addition of one cut in the middle of the brochure, we were able to create 8-page booklet with no seams to distract from the pictures.


Daybreak Point Bible Camp Anvil Island Brochure Fold Detail

In addition, this allowed us to have a great big giant fold-out poster in the centre, with the idea being that campers and churches alike could hang it up for both summer planning and second-hand advertising.


Daybreak Point Bible Camp Anvil Island Brochure Fold-Out Poster

The camp ended up setting aside 100 posters before the die-cut was added, creating a limited edition set of pristine collectors posters, which were an instant hit with volunteers.

Office Christmas Door 2009

Kwantlen Centre for Design Office Christmas Door Competition Entry

For the third time, I was honoured to win the annual Kwantlen Centre for Design Christmas Door Competition, this time with my interactive projection that made it look like there was a snowstorm located directly inside my office.

Metaphor Making

Metaphor Making Book, Cover & Card Sort Design


Metaphor Making Spot Varnish Detail


Metaphor Making Chapter Headers


Metaphor Making Section Titles


Metaphor Making Text Layout


Metaphor Making Chart Illustration


Metaphor Making Card Sort Packaging


Metaphor Making Card Sort Design

Active Engagement In Action DVD

Active Engagement In Action DVD Packaging


Active Engagement In Action Scene Selection


Active Engagement In Action DVD Discs

Mobile Collective Co.

Mobile Collective Co. Wordmark


Mobile Collective Co. Logo


Mobile Collective Co. Business Card

Active Engagement

ACTIVE ENGAGEMENT Book Cover Design

For the third edition of the book Active Engagement, Ergon Communications needed an update of their successful previous edition that differentiated the two but didn't lose the look they had already established. I redid the crayon scribbles as my own vector illustration, giving it a cleaner and more polished look (not unlike the edited and expanded edition itself), while making sure to keep the casual feel that characterizes the book.


ACTIVE ENGAGEMENT Book Cover Closeup

Themes of colouring outside the lines, thinking outside of the box, combining and overlapping multiple disciplines, and actively engaging in the career counselling process are all meant to be captured in the cover.

Speaker Series Posters 2007/08

Kwantlen GDMA 2007/08 Speaker Series Poster Detail


Kwantlen GDMA 2007/08 Speaker Series Posters

Anvil Brochure 2008

DAYBREAK POINT BIBLE CAMP Anvil Island Brochure Cover Detail

Anvil came to me just before the camp brochure season with an urgent request to do theirs for 2008. They had already established a website and needing something to match in print. I took inspiration from the elements they had used already, while adding my own touches like custom icons, new textures, and tighter typography.


DAYBREAK POINT BIBLE CAMP Anvil Island Brochure Spread

Because most of the information needed for the brochure fit on the other side of this spread, I was able to concentrate almost all the imagery here into one giant poster, giving the brochure another life beyond camp registration.


DAYBREAK POINT BIBLE CAMP Anvil Island Brochure Spread

Anvil Island is located in an amazing spot up Howe Sound, about 3 hours away from Vancouver by boat. This shot was the perfect representation of that, and I actually used it across the first two spreads so it opened from the middle like a barn door to reveal the inside of the brochure. That's the camp itself down below.

Pioneer Pacific Brochure 2008

PIONEER PACIFIC CAMP Summer Program Brochure Cover

In refreshing the previous brochure for the 2007 and 2008 seasons, I simplified the elements to really highlight the beautiful photographs, which were not available in past years because of the camera quality. This image in particular captures the spirit of adventure and exploration I know they were going for.


PIONEER PACIFIC CAMP Summer Program Brochure Inside Spread

The client also expressed a desire to show off more boating, sailing, water sports and the classic camp activities that set Pioneer apart from their competitors. The now bigger photos also allowed me to show off more faces than past years, which really helps draw readers into the brochure and stories of camp.


PIONEER PACIFIC CAMP Summer Program Brochure Page

For this brochure, I also developed a special photographic effect involving gradients, overlays and colour blends that gave each of the main images this nostalgic look, striking a nice contrast with their more modern subject matter.


PIONEER PACIFIC CAMP Summer Program Brochure Page

My photographic effect is seen at work here, forming the deep reds of the ocean to those idyllic blues skies and that vintage cream in the sails.


PIONEER PACIFIC CAMP Summer Program Brochure Back Cover

A secret with the back cover that you might not notice if you didn't think about it: that carefully positioned yellow title band helps conceal that fact that it's actually two different photographs.

Feast on Design and Communications

FEAST ON DESIGN AND COMMUNICATIONS Event Poster

Kwantlen needed a poster for an event that enticed instructors and school counsellors to the school with the promise of feasting. Once there, they would engage in various food-centred activities with the different disciplines of the Centre for Design & Communications, learning about each of the programs at the same time. Unfortunately, the timeline and budget did not allow for an original illustration (it's stock), but I left feeling satisfied with the fashionable type treatment.

Elevenzees

Elevenzees Website Icons


Elevenzees Website Icon Concept Sketches


Elevenzees Finished Website Icons

Brainstorm

BRAINSTORM CONSULTING GROUP Logo

Brainstorm Consulting is a company that helps with business, sales, marketing, design and IT solutions. With a name like that, however, the logo held more possibilities than the traditional corporate branding job. This is what we ended up with, and I'm especially happy with the custom type I developed, but the process was pretty interesting too...


BRAINSTORM CONSULTING GROUP Stationery

The stationery package included a unique mailing label that was easy for the client to fill out quickly and slap on outgoing packages (shown on the right, in orange). They also were special in that they demanded all paper have a certain percentage of post-consumer content, hence the recycling icon (on the business card) and the disclaimer (on the letterhead).


BRAINSTORM CONSULTING GROUP Alternate Logo Iteration

This version of the logo was definitely my favourite, but the client opted for a more serious and tough approach. With the brainy cloud and the addition of another colour, as well as the little details like the break in the white outline, I preferred the interesting mood this one set. I'm glad you get to see it here.


BRAINSTORM CONSULTING GROUP Logo Concepts

Here's another sneak peak at some of the process involved in ending up with the logo we did. Don't ask about the broccoli idea or where that came from, because I have no idea.


BRAINSTORM CONSULTING GROUP Signage

Finally, a look at a final application of the logo on the office windows. Wouldn't the little cloud have looked swell up there?

Volunteer Richmond

VOLUNTEER RICHMOND INFORMATION SERVICES Corporate Identity

As a non-profit organization, Volunteer Richmond previously had a hand-drawn logo and was suffering from an inconsistent brand image. Because the existing concept for their logo was good, however, I took the figure they had been using to show the "V" and "R" of their name, and cleaned it up, fattened it up, and make it generally more readable and more pretty.


VOLUNTEER RICHMOND INFORMATION SERVICES Information Brochure

They were also adding the moniker "Information Services" to the official name, and wanted to include it in the logo without overpowering the established name. As well, they were introducing their "Circles of Support" programs, so I made the prominent addition of the circle and integrated that as an element into their stationery, brochure, and even their website.


VOLUNTEER RICHMOND INFORMATION SERVICES Brochure Inside Spread

I'm not usually too keen on purple and orange, but it was a requirement of the client, and I made it work.

Central Park

CENTRAL PARK DEVELOPMENT Logo

I developed this logo for a local townhouse development located on Central Avenue in Ladner, where the clock tower depicted is a prominent piece of the landscape. I'm not sure where the term "estate homes" came from, but with a name like that we decided to keep things classy and classic.


CENTRAL PARK DEVELOPMENT Brochure Detail

The client wanted to target people in the mid to later years of life, most likely couples who were downsizing and wanting to be close to amenities like the mini-mall and grocery store. This couple fit the bill.


CENTRAL PARK DEVELOPMENT Signage and Construction Plan

We brought the same couple from the brochure into the site signage, which you can see here as the final product and in our detailed construction plans.

Serena Spenser Aromatherapy

SERENA & SPENSER Aromatherapy Labels

Unified yet individually identifiable, these different types of aromatherapy oils had to communicate abstract emotions while still giving a definite impression of what blend each bottle contained. This is why choosing the images was so important to the whole design: while a pink bottle might not jump out as being "Rejuvenating", putting the flower in there added that sense of renewal and freshness.


SERENA & SPENSER Aromatherapy Labels

The clean blue ocean water running over the gritty sand really worked nicely for the "Detoxifying" blend, in my opinion.


SERENA & SPENSER Point of Purchase Display

This card was designed along with the aromatherapy spa line to sit folded near a product display or be handed out as a mini-brochure. Oh, and I didn't design that logo, just in case you were wondering.

Pioneer Pacific Brochure 2005

PIONEER PACIFIC CAMP Summer Program Brochure Cover

For an anniversary celebrating 50 years of Pioneer Pacific Camp, they wanted to both harken back to a golden legacy of quality camping while advertising the exciting and new activities offered at their various summer camps. To accomplish this, my associate Spencer and I came up with a colour scheme that took the traditional Pioneer Pacific blue and highlighted it with a golden yellow, while incorporating sepia-tone images to attain that very classic feel.


PIONEER PACIFIC CAMP Summer Program Brochure Inside Panel

The key with the inside was to feature the different camps with only a few important photos, showing the reader exactly what each week would hold at a quick glance. For instance, if you go to "Adventure Camp" you can expect face painting and awkwardly paddling kayaks (it's a little kids camp), while choosing "The Edge" means giant pits of mud (it's a teenage camp).


PIONEER PACIFIC CAMP Summer Program Brochure Detail

As Pioneer Pacific prides itself on its proximity to the ocean and many waterfront activities, the background of the entire brochure uses a water theme throughout, while the areas of text are brought forward on a natural wood-textured backdrop.