Butting Out
It's a year later and the buttstorm has finally come to a bitter end.

One year ago, the original post ignited controversy and most assuredly sent a flurry of memos directly to the higher-ups at the McCall Pattern Company.
In an apparent act of rebuttal, they then changed their masthead to avoid further conflict. Instead, they enacted some sort of strict policy where models had to be either photographed off-centre with lots of awkward white space or leaning forward to make way for the looming logo. Either way, it only lasted for two issues.
Now, with the design possibilities being pushed to their limits, and the increasing pressure of the media, it seems their only recourse was to banish the once proud name of their founder, Ebenezer Butterick, to a place in the subheading and settle on the new, obvious, and much less comical, Sewing Today.
No ifs, ands or butts.

One year ago, the original post ignited controversy and most assuredly sent a flurry of memos directly to the higher-ups at the McCall Pattern Company.
In an apparent act of rebuttal, they then changed their masthead to avoid further conflict. Instead, they enacted some sort of strict policy where models had to be either photographed off-centre with lots of awkward white space or leaning forward to make way for the looming logo. Either way, it only lasted for two issues.
Now, with the design possibilities being pushed to their limits, and the increasing pressure of the media, it seems their only recourse was to banish the once proud name of their founder, Ebenezer Butterick, to a place in the subheading and settle on the new, obvious, and much less comical, Sewing Today.
No ifs, ands or butts.
Labels: originals







