When Good Slogans Go Bad

When my son goes to sleep, my wife and I will sometimes turn on the closed captioning on the TV so we can keep the volume low but still follow any hushed dialogue.

Last night we were watching the season premiere of ER, and at the end of a particularly intense show, we got treated to an advertisement, a not-so-uncommon feature of captioned shows. However, the slogan displayed was disturbingly descriptive of the plot. Needless to say, if you haven't watched the episode yet, spoilers ahead.



"Every day, someone somewhere makes a bold move. There's a car company like that."

Yikes. Thanks very much for the sponsorship Ford, but accompanied by those images, I'm sure that's not quite the image you want to portray of your company.

"Every day, someone somewhere shoots their neglecting, abusive, murdering, kidnapping, escaped convict, ex-husband when he's in a drunken sleep. There's a car company like that."

( gunshots )