When Good Slogans Go Bad
When my son goes to sleep, my wife and I will sometimes turn on the closed captioning on the TV so we can keep the volume low but still follow any hushed dialogue.
Last night we were watching the season premiere of ER, and at the end of a particularly intense show, we got treated to an advertisement, a not-so-uncommon feature of captioned shows. However, the slogan displayed was disturbingly descriptive of the plot. Needless to say, if you haven't watched the episode yet, spoilers ahead.
"Every day, someone somewhere makes a bold move. There's a car company like that."
Yikes. Thanks very much for the sponsorship Ford, but accompanied by those images, I'm sure that's not quite the image you want to portray of your company.
"Every day, someone somewhere shoots their neglecting, abusive, murdering, kidnapping, escaped convict, ex-husband when he's in a drunken sleep. There's a car company like that."
( gunshots )
Last night we were watching the season premiere of ER, and at the end of a particularly intense show, we got treated to an advertisement, a not-so-uncommon feature of captioned shows. However, the slogan displayed was disturbingly descriptive of the plot. Needless to say, if you haven't watched the episode yet, spoilers ahead.
"Every day, someone somewhere makes a bold move. There's a car company like that."
Yikes. Thanks very much for the sponsorship Ford, but accompanied by those images, I'm sure that's not quite the image you want to portray of your company.
"Every day, someone somewhere shoots their neglecting, abusive, murdering, kidnapping, escaped convict, ex-husband when he's in a drunken sleep. There's a car company like that."
( gunshots )
Labels: originals
posted by nick at 12:59 PM
2 Comments:
Alot of shows have these advertisement captions at the end of their programs, You should see the one for "24" its long and a good way to know that the show is about over. a Similar one is on during the title sequence before the Previously on.. .
There are some that block out the last words of CNN Shows to show. "Captions by VITAC, www.vitac.com" I watch shows with captions all the time, I can hear fine but I get more out of the programming if I can see the words people are speaking to understand what is being said and learn how people speak.
I liked the end of 24 on April 2. The President of the US launches a nuclear strike on an anonymous Arabic country. Then, of course, comes Ford's slogan:
"Every day, someone somewhere makes a bold move."
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