We "Lost" the Font

The show Lost has a great opening sequence where the title comes drifting out of foggy blackness, spinning slightly as it moves towards the viewer before blurring and fading away as mysteriously as it came. It does an awesome job of setting the tone for the rest of the show without cheezy credits, a theme by the Rembrandts, or shots of people doing something unconvincingly and turning towards the camera and smiling.

However, at the height of each week's inevitable cliffhanger, this logo here inexplicably appears with a final BOOM, and suddenly it is all over. After a "you-have-to-watch-the-rest-of-the-show-now" C.S.I. style start, that moody 3D spinning opening, 44 minutes of uninterruptedted mystery, flashbacks, and pretty people trying to figure out their collective destiny, we get blown away by an ugly font.

I'm not kidding, whenever I'm caught up in a good episode – BOOM – I jump up out of my seat. From those weird letterforms to the slight slant of a semi-serif in the "S" and from the badly-rendered Photoshop bevel & emboss effect to the fact that they just could have used the same cool font from the start, it gets me every time.

We've discovered what was in the hatch, we've met many of "the others", we've even kind of seen what the monster looks like; now I think it's time we figured out the mystery of the ugly font from the ending of Lost!